Project Description
Project Objective: Design and develop a digital sales tool to support the Fever group ticket sales department.The Fever group sales site was developed to serve a dual purpose. The first objective was to develop a traditional site to direct potential ticket buyers to find information about group ticket sales and how to purchase tickets. The second objective was to take this a step further and create a unique experience for individual groups. I accomplished this by creating a tool that allowed the Fever sales staff to create unique landing pages for targeted groups. Those group leaders could then share that landing page with other members of their group, creating easy access for ticket sales. The site was met with great success and was shared as a “best in class” example with all NBA and WNBA teams.
